The world of mobile commerce has come a long way in a short period of time. Purchasing goods and services from a mobile device was all but unheard of just a decade ago, but today, mobile commerce is the rule and not the exception.
A recent report on holiday shopping found that more than 70 percent of traffic coming into Walmart.com originated not from desktop or laptop computers but from smartphones, tablets and other mobile devices. As mobile devices become even more ubiquitous, the percentage of mobile traffic will only increase, and that shift will mean both challenges and opportunities for smart retailers.
Whether you run a small mom-and-pop business or a large chain of retail stores, it has never been more important to make sure your web design is mobile-friendly. No matter how great your website looks on a traditional computer, if it is hard to navigate on a mobile device, you are missing out on sales.
The good news is that designing mobile friendly websites is not as difficult as you might think. Web designers everywhere have been working hard to make their sites mobile-friendly, so it should be relatively easy to find a talented professional who can redesign your website and make sure it is easy to access on mobile devices.
If you have the time and the talent, there are things you can do to make your web properties mobile-friendly and easy to use from smartphones and other devices. Whether you choose the do-it-yourself approach or hire a professional, here are some tips you can use to make sure your company website is ready for the modern world.
Lighten up your pictures.
Photographs and other-graphics are essential for mobile friendly websites„ but the nature of the images counts a lot. Limiting the size of the images on your website will make it load faster on mobile devices, so pay careful attention to your embedded images
Focus on simplicity.
A clean and simple design is essential for mobile-friendliness, so stick to the essentials. It is better to have a bare-bones website that works flawlessly on every type of device than a beautiful one that hangs or crashes for mobile users.
Keep it short and sweet.
Quality content is important even on mobile devices, but the way that information is presented counts. Breaking up your content into short paragraphs and bullet points will make it more accessible for mobile users without sacrificing readability for users of traditional computers.
Use icons to make your mobile site more navigable.
Reading a tiny smart phone screen is a recipe for eye strain. You can make your users' lives easier by incorporating icons into your website design. This will make the site more mobile-friendly and easier to navigate.
Highlight your contact information.
Make it easy for mobile users to find your phone number,. Facebook page, email and other essential information. Giving users multiple options for contacting you can help you conned with potential customers.
Add geolocation to your website.
Knowing where your-customers are and where they are coming from can be extremely valuable, so think about adding geolocation to your pages.
A growing number of customers are finding the products and services they need through their mobile devices, and that is good news for companies that understand the new mobile paradigm. Making your website mobile-friendly and learning about your customers can be a great way to boost your sales, build your brand and grow your profits. It is not always easy to convert an existing online presence to the mobile world, but the results are well worth the effort.